Brands used to get away with a cool logo and an inspiring tagline… now they need desirability, social skills, personality, a reason to exist, and have valuable content to offer.
We can collaborate with you on any of the services listed below to achieve this, depending on your brand’s needs.
Brand Strategy & Positioning
Brand Purpose, Values and Culture
Identity & Design
Personality & Copywriting
Web & App Design
Social Strategy, Setup & Management
We help startups at every stage, from concept to launch. Perhaps your idea is developed, your offering refined – now you need to make it desirable.
We create a brand’s desirability through strategy, positioning, values, identity, personality and storytelling, based on the principles of consumer behaviour, functional and aesthetic design, current trends and human traits.
Perhaps your business is established, you’ve got a solid following, but feel like you’ve lost momentum and meaningful connections.
We can help redefine your business through a full rebrand and introduce you to new markets. Kicking off with a brand strategy and positioning workshop, we can rediscover your brand’s purpose and establish an Identity and Personality that people want to identify with.
Get in contact if you’re ready to ramp up your business. Shoot us an email or call Bas on 0424 329 349 for a more detailed chat about your needs.
When you begin working with us, we delve deep into your brand. We research, we explore, we chat to consumers, we chat to competitors, we ask questions – lots of questions. Then we sit down again with you to discuss the best way forward. Here’s a little breakdown of this process:
Explore & Discuss
Collaborate & Strategise
Design & Test
Refine & Execute
Analyse & Update
We’ve been lucky to work with some amazing brands from a variety of industries – FMCG, Health, Government, Telecommunications, Entertainment, Hospitality, Food & Beverage, Tourism, Recruitment, and Technology. Here are a couple you might recognise:
DAVID VOYTAS / CEO / THE FEEL GREAT CHALLENGE
Baxter Studios has the most creative hardworking people I have ever had the pleasure of working with. Their ideas are always fresh and insightful and nothing is ever too much trouble. Their attention to detail and focus on getting the right job done on time and on budget is unmatched.
ROB NOLAN / MARKETING DIRECTOR / IFLIX
Baxter basically drove the words that created the IFLIX brand in the early days. Sam is the incredibly talented copywriter that built the emotional way we at IFLIX must behave in every interaction point with all we do. Their work has inspired us all, and challenged us to become who we are.