Yann Huitorel is a pharmacist in the seaside town of Jard sur Mer, France. When Yann purchased an existing pharmacy, he asked us to help rebrand it.
Yann already had the name, but needed the logo and business cards. His brief was very specific – a simple, iconic symbol using the O from the name and reflecting the movement of the ocean. In France, the colour green is synonymous with pharmacies, so this was a mandatory.
Again, working across international timelines, we created an identity that is fresh, clean and welcoming, with great use of negative space. Here is the logo, business card and signage we created and you can also see it incorporated into his website below.