Creating characters, personalities and packaging for one of Australia’s most-desirable brands, was a humbling, fun and truly gratifying experience.

When nudie CEO, James Ajaka, told us he wanted to rebrand nudie as The Greatest Drink in the Solar System, we went about concepting characters and stories that would be lovable and quirky, while still highlighting product benefits. Along came neil, houston, space chimp, buzz, parkes, roger roger, and space cadet.

Working alongside nudie designer, Lisa Smith, we delivered the on-brand concept, art direction, design, packaging, and copywriting of the nudie crushie range. You can meet them right here.

*Ranked 15th most-desired brand in Australia, 2012, Brand Desire Study by Clear (M&C Saatchi).