We worked with Michelle on two separate occasions, both times were to concept and create TV commercials for her 12-Week Body Transformation weight-loss program.
In the first instance, we were building on her existing audience and challenging people to make a life-changing decision. The strategy for the second TVC was to position Michelle as a softer, more approachable person when compared with her role on The Biggest Loser.
Both campaigns were hugely successful with increases in sign-ups for those rounds when compared to previous rounds. Follow the link below to find out more about her 12-Week Body Transformation program.