Photographer Martin Böhnert heard about us halfway around the world in Germany and asked if we could brand his new business, MB Photography.
Working seamlessly across international time zones and meetings on Skype, we presented several design concepts. Martin chose the ‘camera icons’ approach, as it represents his multiple photographic offerings. The logo design is simple, contemporary and timeless, and it can be easily portrayed on all types of collateral, as a static or dynamic piece.
Martin stressed that he was after a design that was standout, but wouldn’t be overbearing and compete with his photographic work. The result is exactly that – subtle, understated brand design.