Furkids is the brand-child of Baxter Studios – that’s right, we love what we do so much, we spend our spare time on our own startups.

As dog lovers, we’ve spent endless hours researching dog nutrition, consulting with vets, and creating recipes for our pooches’ individual needs. Speaking to other dog owners, we realised there was a demand for human-grade pet food made from fresh, simple, natural ingredients that can be personalised to different dogs’ needs. So furkids was born.

Still in its development phase, we’ve created a brand that represents what’s inside – Fresh, Simple and Natural. Using these brand values as a guide, we now have a name, a logo, tagline, icons, and packaging.

Soon to be available – when we can scrape together some more spare time.