The Director of The Feel Great Co. found us through a stroke of fate and proposed his idea, which was nothing more than a startup concept. Six months later, we began branding his entire business – The Feel Great Challenge.
Taking a strategic stand against fad diets, we positioned the FGC as the REAL approach to weight loss, with real people, real values and real results. We created their logo, look and feel, voice and tone, brand guidelines, brand values, stationery, investor and sponsor presentations, B2B presentations, conference collateral, marketing kits, photography, websites, SEO, social strategy, social set-up, content creation, and copywriting.
We created and produced their retail, print and digital advertising, app interface and UX design, video idents, t-shirt designs, press releases, and consumer promotions. When they signed Hayley Lewis as ambassador, we wrote her scripts, and then produced and directed the video content shoot.
This is just a snippet of the entire creative work we developed to kick-off The Feel Great Challenge.