Banrock Station Infusions

Banrock Station wanted to introduce Infusions – a new, fruity wine cocktail that ‘conveniently’ came in a box (we had nothing to do with that, we promise).

Our role was to create a launch TVC, outdoor advertising and a Facebook app that would appeal to their 25 year-old target audience. We developed a concept around the product benefits – a take anywhere, easy-drinking (without saying ‘easy-drinking’), party-starting cocktail for any season, but with an edge.

Infuse. Wherever.

One of the highlights was working with Arcade Fire on an original track for the TV ad. (The other highlight – Sam wrote her dog into the script and he made his television debut.)