Banrock Station Infusions
Banrock Station wanted to introduce Infusions – a new, fruity wine cocktail that ‘conveniently’ came in a box (we had nothing to do with that, we promise).
Our role was to create a launch TVC, outdoor advertising and a Facebook app that would appeal to their 25 year-old target audience. We developed a concept around the product benefits – a take anywhere, easy-drinking (without saying ‘easy-drinking’), party-starting cocktail for any season, but with an edge.
One of the highlights was working with Arcade Fire on an original track for the TV ad. (The other highlight – Sam wrote her dog into the script and he made his television debut.)